Choose the three events below with the greatest impact on our industry, today and in the future.

1989

The first steps towards the World Wide Web are taken.

1994

Travelweb was created as the first comprehensive online catalogue of hotels all over the world. Not much later a booking engine was added. In the same year, Jeff Greenwald writes the first travel blog.

1996

Microsoft establishes an online travel agency: Expedia. This is also the year that Larry Page and Sergey Brin lay the foundation for Google. Also bookings.nl was founded this year, later booking.com.

1998

Establishment of lastminute.com. Focused on convenience, accessibility and even last minute booking possibilities.

2000

Start of TripAdvisor, above a pizza tent.

2001

9/11, mentioned in the travel industry as a turning point for the success of online booking sites. Due to the decline in business and holidays, many hotels were forced to offer their overcapacity online. Microsoft sells Expedia.

2004

Facebook starts and introduces a new concept in the travel industry; The possibility to share your experiences directly. Later continued with Twitter, Foursquare, Pinterest, Instagram.

2005

Priceline buys Booking.com in a further growth towards global reach.

2007

The iPhone enables mobile access to the Internet. The start of many travel services for mobile devices.

2008

Establishment of AirBedAndBreakfast, or Airbnb. This created a new type of traveller who wants to visit places in a different way.

2010

Google, the search engine, buys a ticket software company. This way, after ten years of advertising income from the travel industry, the company itself becomes active. This raises the question to what extent the company can display independent search results, sell AdWords and offer travel itself. Especially after Google has taken over other travel sites and review sites.

2011

HotelTonight makes a quick entrance into the market with a mobile app.

2013

Expedia buys the German search site Trivago and Priceline buys the hotel search site Kayak. The major search, booking and comparison sites increasingly fall under the same owner. With great transparency for the bookers. TripAdvisor has 21 million visitors in March, just like Expedia.

2014

OTA percentage of total sales of overnight stays in Europe grows from 26% in 2012 to 40% in 2017.

2015

Further acquisition activities in the online travel industry. Priceline’s acquisition of RocketMiles should have hotels worried.

Impact van Online voor jullie.

How is the holiday and travel behaviour influenced by the internet?
What is the consequence if you do nothing?
To what extent do third parties remain independent?

Whereas online was a small side part in the past, for some new hospitality initiatives it is the basis for growth and development for the future. Check out Hotel News Now for all the latest news about online in hospitality.

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Students without keys

Housing association De Key and GuestCompass are currently running a pilot with “keyless” doors. Thanks to these smart door locks, students open the doors of their residential ...

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A guest opens the door with his or her mobile. Then turns on the light and chooses the ideal temperature. This is not a fantasy but reality ...

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Expansion of our healthcare trial

In collaboration with Bureauvijftig, after a trial at one location at De Zorgboog, the use of the GuestCompass is now extended to three locations.